Kämmen is a Finnish leather glove brand founded in 2013 that sells trustworthy and high quality gloves that desire to stand out from the mass by unique design, color and material choices. As the designer of the company I have created the brand identity and various graphic and digital applications for the brand including web design and direction of photography.
The creation of the visual language was created in a highly collaborative manner while maintaining a close relationship to all of the founders of the company. The brand identity was designed around the keywords quality, Nordic aesthetics, and craftsmanship.
The logo pays homage to Finnish minimalism and one of our national animals the Brown Bear (fin: Mesikämmen). The ''Ä'' letter in the logotype also works as the logo badge of the brand. Kämmen in Finnish means the palm of a hand.