Starpack Submission - Brief A: The Future of Pizza Packaging
Design a chilled pizza carton to revolutionize the way that Supermarkets package their mid-tier product. Consider the future of pizza packaging; does the base have to be a flat circle? Is there another shape/format the base and toppings could be packaged? Capture the fun and group nature in which pizzas are consumed. Focus on demographic groups B, C1, C2 as the end user of mid-tier pizzas. How can the packaging bring a new style to revolutionize the pizza buying experience? Be aware of the main UK Supermarkets pledge to reduce packaging and maximize shelf usage.