Artist Series: Landon Metz

Marimekko

2023

Role

Art Direction, Campaign planning & Visual design

About

A global ready-to-wear campaign for the launch of “Marimekko Artist Series”, an ongoing capsule collection designed together with contemporary artists worldwide. The first collection is a collaboration with New York based fine artist Landon Metz. The campaign is a study of repetitions and patterns in life, art, & architecture, juxtaposed with Landon’s signature hypnotic paintings. Shot at Landon Metz's Canal Street studio in New York and in Brooklyn Heights, the campaign aims to provide a sense of place and origin to the work of Metz.

Artist Series: Landon Metz

Marimekko

2023

Role

Art Direction, Campaign planning & Visual design

About

A global ready-to-wear campaign for the launch of “Marimekko Artist Series”, an ongoing capsule collection designed together with contemporary artists worldwide. The first collection is a collaboration with New York based fine artist Landon Metz. The campaign is a study of repetitions and patterns in life, art, & architecture, juxtaposed with Landon’s signature hypnotic paintings. Shot at Landon Metz's Canal Street studio in New York and in Brooklyn Heights, the campaign aims to provide a sense of place and origin to the work of Metz.

Artist Series: Landon Metz

Marimekko

2023

Role

Art Direction, Campaign planning & Visual design

About

A global ready-to-wear campaign for the launch of “Marimekko Artist Series”, an ongoing capsule collection designed together with contemporary artists worldwide. The first collection is a collaboration with New York based fine artist Landon Metz. The campaign is a study of repetitions and patterns in life, art, & architecture, juxtaposed with Landon’s signature hypnotic paintings. Shot at Landon Metz's Canal Street studio in New York and in Brooklyn Heights, the campaign aims to provide a sense of place and origin to the work of Metz.

Artist Series: Landon Metz

Marimekko

2023

Role

Art Direction, Campaign planning & Visual design

About

A global ready-to-wear campaign for the launch of “Marimekko Artist Series”, an ongoing capsule collection designed together with contemporary artists worldwide. The first collection is a collaboration with New York based fine artist Landon Metz. The campaign is a study of repetitions and patterns in life, art, & architecture, juxtaposed with Landon’s signature hypnotic paintings. Shot at Landon Metz's Canal Street studio in New York and in Brooklyn Heights, the campaign aims to provide a sense of place and origin to the work of Metz.

Artist Series: Landon Metz

Marimekko

2023

Role

Art Direction, Campaign planning & Visual design

About

A global ready-to-wear campaign for the launch of “Marimekko Artist Series”, an ongoing capsule collection designed together with contemporary artists worldwide. The first collection is a collaboration with New York based fine artist Landon Metz. The campaign is a study of repetitions and patterns in life, art, & architecture, juxtaposed with Landon’s signature hypnotic paintings. Shot at Landon Metz's Canal Street studio in New York and in Brooklyn Heights, the campaign aims to provide a sense of place and origin to the work of Metz.

Creative direction: Rebekka Bay
Concept: Selim Saukkomaa


Art Direction: Me & Jussi Kantonen


Content: Emma Vuorinen


Copywriting: Guinevere Jones


Marimekko producer: Kati Lyytikäinen





Film Director: Guillem Cruells


DOP: Martí Herrera
Editorial Photography: Jussi Kantonen


Producer: Alicé Agrusa


MUA: Tatyana Harkoff


Editor: Bernat Granados


Sound: Industries Soniques | Pedi Hashemian


Colorist: Lita Bosch

Campaign Photography: Ian Bird
Still Shoot production: Art Production / Mark McGann
Photo Assistant: Nikolai Hagen
Photo Assistant: Anthony Giovanni

The campaign objective was two-fold: to introduce the Artist and his art, and present the collection to build relevance and meaning for the entity. To tackle this we shot a docu-style video and editorial images for an interview to bring people closer to the world of the artist. Finally we created a still campaign to present the collection's pieces to showcase the final output of the collaboration.