Fashion ecommerce at scale
Marimekko
2021
Role
Digital design, Design system development
About
A digital flagship experience for Marimekko's global e-commerce site. The project spanned across exploration, concept development, UX design, visual design and content design. We outlined the design drivers for the redesign based new elevated typefaces, Mari Sans and Mari Slab by Schick Toikka. The outcome became Marimekko's first scalable digital design system that allows Marimekko to expand its digital retail presence at scale without compromising on brand storytelling and refined design.
Fashion ecommerce at scale
Marimekko
2021
Role
Digital design, Design system development
About
A digital flagship experience for Marimekko's global e-commerce site. The project spanned across exploration, concept development, UX design, visual design and content design. We outlined the design drivers for the redesign based new elevated typefaces, Mari Sans and Mari Slab by Schick Toikka. The outcome became Marimekko's first scalable digital design system that allows Marimekko to expand its digital retail presence at scale without compromising on brand storytelling and refined design.
Fashion ecommerce at scale
Marimekko
2021
Role
Digital design, Design system development
About
A digital flagship experience for Marimekko's global e-commerce site. The project spanned across exploration, concept development, UX design, visual design and content design. We outlined the design drivers for the redesign based new elevated typefaces, Mari Sans and Mari Slab by Schick Toikka. The outcome became Marimekko's first scalable digital design system that allows Marimekko to expand its digital retail presence at scale without compromising on brand storytelling and refined design.
Fashion ecommerce at scale
Marimekko
2021
Role
Digital design, Design system development
About
A digital flagship experience for Marimekko's global e-commerce site. The project spanned across exploration, concept development, UX design, visual design and content design. We outlined the design drivers for the redesign based new elevated typefaces, Mari Sans and Mari Slab by Schick Toikka. The outcome became Marimekko's first scalable digital design system that allows Marimekko to expand its digital retail presence at scale without compromising on brand storytelling and refined design.
Fashion ecommerce at scale
Marimekko
2021
Role
Digital design, design system development
About
A digital flagship experience for Marimekko's global e-commerce site. The project spanned across exploration, concept development, UX design, visual design and content design. We outlined the design drivers for the redesign based new elevated typefaces, Mari Sans and Mari Slab by Schick Toikka. The outcome became Marimekko's first scalable digital design system that allows Marimekko to expand its digital retail presence at scale without compromising on brand storytelling and refined design.
Concept & Creative Direction: Jacob Lindblad
Design Lead: Rikhard Hormia & Jussi Kantonen
Ecom development manager: Elisa Oinonen
Development: Improove
Symbols and components we're designed with care and consideration with harmonious spacing, accessibility, and refined design in mind. The new component library allows Marimekko to ship new features and functionalities with less turnarounds and with more precision in front-end development.
