A global go-to-market campaign

Marimekko

2019

Role

Creative direction, art direction, casting, design

About

Global launch campaign for a new line extension within the Marimekko ready-to-wear assortment. Targeted towards the next generation of Marimekko customers worldwide. The main conceptual driver for the creative work was one of Marimekko's core values: ''Living, not Pretending''. All marketing activations were conceptualised, designed, and implemented with this statement in mind.

The campaign brings a fresh interpretation and a new life to Maija Isola's Iconic Unikko flower print, the symbol of creative courage since the 1960’s. Shot in Hong Kong.

A global go-to-market campaign

Marimekko

2019

Role

Creative direction, art direction, casting, design

About

Global launch campaign for a new line extension within the Marimekko ready-to-wear assortment. Targeted towards the next generation of Marimekko customers worldwide. The main conceptual driver for the creative work was one of Marimekko's core values: ''Living, not Pretending''. All marketing activations were conceptualised, designed, and implemented with this statement in mind.

The campaign brings a fresh interpretation and a new life to Maija Isola's Iconic Unikko flower print, the symbol of creative courage since the 1960’s. Shot in Hong Kong.

A global go-to-market campaign

Marimekko

2019

Role

Creative direction, art direction, casting, design

About

Global launch campaign for a new line extension within the Marimekko ready-to-wear assortment. Targeted towards the next generation of Marimekko customers worldwide. The main conceptual driver for the creative work was one of Marimekko's core values: ''Living, not Pretending''. All marketing activations were conceptualised, designed, and implemented with this statement in mind.

The campaign brings a fresh interpretation and a new life to Maija Isola's Iconic Unikko flower print, the symbol of creative courage since the 1960’s. Shot in Hong Kong.

A global go-to-market campaign

Marimekko

2019

Role

Creative direction, art direction, casting, design

About

Global launch campaign for a new line extension within the Marimekko ready-to-wear assortment. Targeted towards the next generation of Marimekko customers worldwide. The main conceptual driver for the creative work was one of Marimekko's core values: ''Living, not Pretending''. All marketing activations were conceptualised, designed, and implemented with this statement in mind.

The campaign brings a fresh interpretation and a new life to Maija Isola's Iconic Unikko flower print, the symbol of creative courage since the 1960’s. Shot in Hong Kong.

A global go-to-market campaign

Marimekko

2019

Role

Creative direction, art direction, design

About

Global launch campaign for a new line extension within the Marimekko ready-to-wear assortment. Targeted towards the next generation of Marimekko customers worldwide. The main conceptual driver for the creative work was one of Marimekko's core values: ''Living, not Pretending''. All marketing activations were conceptualised, designed, and implemented with this statement in mind.

The campaign brings a fresh interpretation and a new life to Maija Isola's Iconic Unikko flower print, the symbol of creative courage since the 1960’s. Shot in Hong Kong.

DOP: Max Smeds
Editor: Janne Vartia
Producer: Essi Tani
Production Manager: Jay Wu
Colorist: Henri Falkenberg
Motion design: Katri Tikkanen

Talents: Amber Tsui & Bohan Qui
Soundtrack: Chipo Dub by Shelter (Antinote Recordings

Retail installation for Dover Street Market Ginza's elephant room for the exclusive launch of the collection. Conceptualised and designed together with Marimekko's Retail Experience team. The concept, "Stubborn Flowers", connotes to the vital and timeless power of the Unikko symbol, growing and blossoming even in the busiest concrete jungles of the world.

In the campaign, the Unikko flower finds its place in new surroundings and among a new crowd. The campaign was activated on social media through a series of animations featuring the first ever motion design direction for the Unikko flower. Animations were used to enrich the campaign identity, used as messaging prompts and call to actions, and in combination with campaign images on Instagram stories.