The Kioski collection was initially created to introduce Marimekko's most iconic flower print, Unikko, to a new, contemporary crowd. For the Spring Summer 20' edition, we reached out to this new crowd in Helsinki and created a campaign together with them. Heavily Inspired by 90s Hype Williams music videos and streetwear editorials of the time the campaign celebrates the playful nature at the brands core while aiming to define a more youthful future for the brand.