Mifuko offers design with a purpose. Mifuko baskets, bags and home décor products are made by more than 1300 women artisans in rural Kenya, Tanzania and Ghana, and sold in over 30 countries. Each Mifuko product is a handmade artifact that weaves together classic Nordic design & traditional African handicraft. 

Tasked with revitalising the existing brand identity we aimed to elevate the positioning of the brand by refining and tweaking the existing logo design and by defining new brand typography, colors and image direction. The projects objective was to better attract a target audience that was identified through stakeholder workshops with the brands founders and executives.