Garden Theory, a vegetable soda company, with sodas made from locally sourced seasonal vegetables grown on the island of Fyn, Denmark needed a visual identity. We set out to create a clean, simple and understated identity that would tonally and visually position Garden Theory as an challenger in the crowded soda category. We designed a logo symbolising year-round production with each letter representing a given month. Combined with a narrow and subtle color palette to identify flavours on the packaging labels. Resulting in a visual identity that allows the brand to position itself as the left-field sustainable challenger int the upper-premium category of sodas.