
We renewed the identity to express confidence, resilience, and progressiveness. The modernized identity shifts from generic “Nordicness” toward a more technical, robust aesthetic — positioning Halti as a leader in outdoor gear, while honoring its heritage of high-quality products and Finnish grit. The new identity features a refined Halti wordmark, a new brand symbol, updated brand typography, color palette, grid system, image direction and product design direction —all crafted to amplify the new brand concept: DESIGNED FOR THE UNEXPECTED. EST. 1976.
The new brand symbol is an abstraction of the silhouettes of the fell landscape of Pallastunturi in Lapland. Previously featured within a circle shape, now freed from constraints, standing more firmly and with a bolder, uni-weight stroke.
