A scattered collection of smaller projects, drafts from past projects, visual experiments from along the way and pieces of work that never made the final cut. Updated sporadically.

Marimekko "We are wildflowers" campaign roll-out at Marimekko Kreative in Copenhagen. Photos by Victoria Kraft


Concept and UX work for Maripedia just got shortlisted in the Grand One finals. Maripedia, is a one of a kind print library showcasing Marimekko's prints and designers through the decades with a novel image recognition feature that brings users new paths to shopping and a chance to identify those unknown Marimekko prints laying in the archives. See more.


Marimekko 2022 Art of Nature campaign seen through IG Stories. 

Design update for the staple Marimekko logo tote bag (2022). The pattern mimics the silk screens from the Marimekko printing mill used for printing logos in different sizes on fabrics.
Art Direction & Design for Marimekko's 70th Anniversary Book: The Art of Printmaking. Blending archival photographs and advertisements with modern campaign imagery as well as newly commissioned photography, Marimekko: The Art of Printmaking tells the story of Marimekko’s most iconic designs. Four distinct sections guide the reader through the Marimekko philosophy and lifestyle, via its factory in Herttoniemi, where fabrics have been created from the very beginning, on to a rich sourcebook of patterns and finally to the brand’s ultra-sustainable, super-creative future.

The author, Laird Borrelli-Persson, is Archive Editor at Vogue.com. The art book is published by Thames & Hudson. Product images shot by Thames & Hudson.

Rejected brand design concept sketches for a Start-up disrupting the chewing gum market.

Rejected brand design concept sketches for a Start-up disrupting the chewing gum market.

Brand design exploration for a Start-up disrupting the chewing gum market.

Packaging form exploration for a Start-up disrupting the chewing gum market.


Poster-art for Club Troubleshooting #5 at Kaiku in Helsinki.


Poster-art for Club Troubleshooting #4 at Kaiku in Helsinki.