Marimekko Kioski - First Edition. Creative direction and Brand design for a sub brand under the Marimekko Ready-to-wear assortment. Targeted towards the next generation of Marimekko customers worldwide. The main conceptual driver for the work was one of Marimekko's core values: ''Living, not Pretending''. All brand initiatives were conceptualised, briefed, and implemented with this statement in mind.
Marimekko Kioski presents a new unisex clothing collection for a casual and contemporary wardrobe. The First Edition reinterprets Maija Isola's Iconic Unikko flower print, a symbol of courage and collective creativity since the 1960's. The campaign film was shot on location in Hong Kong with Max Smeds. Edit by Janne Vartia. Soundtrack: Chipo Dub by Shelter (Antinote Recordings).