Marimekko Kioski - First Edition. Creative direction and Brand design for a sub brand under the Marimekko Ready-to-wear assortment. Targeted towards the next generation of Marimekko customers worldwide. The main conceptual driver for the work was one of Marimekko's core values: ''Living, not Pretending''. All brand initiatives were conceptualised, briefed, and implemented with this statement in mind.
Marimekko Kioski presents a new unisex clothing collection for a casual and contemporary wardrobe. The First Edition reinterprets Maija Isola's Iconic Unikko flower print, the symbol of creative courage since the 1960's. The campaign was shot in Hong Kong. DOP: Max Smeds. Talents: Amber Tsui and Bohan Qiu. Edit by Janne Vartia. Soundtrack: Chipo Dub by Shelter (Antinote Recordings).