Marimekko Kioski Spring Summer 2020 Campaign. Art direction and design for the second collection of Marimekko's gender neutral clothing line. Shot in Helsinki, starring Eden, Bakari, Saku and Siri.
At Marimekko, doing things together has always been key to innovation and originality. The iconic patterns have been reborn time and time again in thousands of imaginative color palettes. The Kioski collection was initially created to introduce Marimekko's most iconic flower print, Unikko, to a new, urban crowd.
For the Spring Summer 20' edition, we reached out to some of our favorite personalities of Helsinki's young doers and makers, and created a campaign with them. The campaign celebrates the playful toegtherness at Marimekko's core and the creative youth fueling the future of Marimekko.