Marimekko Kioski Spring Summer 2020 Campaign. Art direction and design for the second collection of Marimekko's gender free clothing line. Shot in Helsinki, starring Eden, Bakari, Saku and Siri. ​​​​​​​


Director: Emma Sarpaniemi
Dop: Max Smeds

Sound: Sansibar
Edit: Simo Liukka
Styling: Juho Pihlajaoja
Muah: Fatma Bendris

At Marimekko, doing things together has always been key to innovation and originality. The iconic patterns have been reborn time and time again in thousands of imaginative color palettes. The Kioski collection was initially created to introduce Marimekko's most iconic flower print, Unikko, to a new, contemporary crowd.
For the Spring Summer 20' edition, we reached out to this new crowd; Helsinki's young doers and makers, and created a campaign together with them. The campaign celebrates the playful togetherness at Marimekko's core and the creative youth fueling the future of Marimekko.
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