School project in Sustainable Design. We were asked to find sustainable solutions for existing packaging use cases by rethinking material use, structural design and user experience. We aimed to use sustainable ways of creating added user value to simple packaging solutions. We chose to focus on clothing and its retail and e-commerce environment to narrow down our brief into a subject that was full of opportunities for packaging designers. A packaging solution with added value to the way online stores pack clothes was proposed.
Our concept includes value adding features such as the coat hanger/folding board. the folding board can be used as a hanger after the package is opened. We wanted to include a humorous aspect to our concept, so we added a bow-tie to the hanger which gives a fun twist to the opening experience. The cardboard box is designed to endure international postage.
The packaging also works perfectly as a gift box for clothing stores and brands.