A curation of references that inspire my process, methods and output. Spanning core themes of my practice such as Brand Strategy, Creative direction, Brand Driven Innovation, Design Thinking and Visual Design.
Leland Maschmayer, Chief Creative Officer at Chobani giving a thought-provoking talk about branding as the practice of contemporary myth-making.
Canadian Anthropologist Grant McCracken talks about, one of my favorite topics: the importance of paying attention to shifts in culture when designing brands.
Through real life case examples and figures relating to extensive returns on investment, Anja Klüver, Experience /creative director, co-founder of Prospect shares the business case for digital design systems for brands hoping to scale.
Eric Hu, former design director of SSENSE talking about the design revamp of their ecommerce. The typographic excellence stands out as it combines amazing design craft with a strong systematic approach on how to implement and scale a visual identity.